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  • EXPERIENCE

    The AYANEGUI store is not just a place to shop — it’s a 360° experience. Designed to engage all senses, the space invites visitors to immerse themselves in the world of the brand, where fashion meets architecture, sound, and emotion. More than a retail destination, it serves as a cultural hub — a space for creative exchange, intimate events, and organic networking among designers, stylists, artists, and visionaries. Every detail is crafted to spark conversation, connection, and inspiration.

  • ARCHITECTURE

    Giuseppe Ayanegui designed the AYANEGUI store as a physical extension of his design philosophy — a space where architecture becomes an immersive experience. The store is defined by brutalist elements: raw concrete, stainless steel, and sharp geometric forms. Every material was carefully selected to echo the brand’s core values — minimalism, intention, and strength. More than just a retail space, it embodies the world of AYANEGUI.

  • SEUM

    AYANEGUI also founded SEUM — a concept space created to support national and Latin American talent while showcasing brands that share a bold, visionary approach to design. Inspired by the structure and silence of a museum, SEUM is more than a store; it’s a curated fashion gallery. Every piece is presented with intention, allowing emerging and established designers to be seen in a context that honors their work. It’s a space for discovery, community, and redefining what it means to represent Latin creativity on a global scale.
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HUMO

Humo was born as a natural extension of the AYANEGUI universe — a coffee bar designed to elevate the retail experience through taste and atmosphere. Every beverage is crafted with precision, offering a menu of refined, unexpected flavors that reflect the same boldness found in the clothing. Every item on the menu was personally designed by Giuseppe Ayanegui, focusing on unique flavor combinations and visually striking presentations. From layered matcha creations to subtle infusions of Mexican ingredients, each drink is an expression of design through taste — crafted to surprise, photograph, and linger in memory. Set within a striking architectural space defined by stainless steel, concrete, and clean lines, Humo invites guests into a sensory pause — a moment of stillness and intensity. It’s not just a coffee bar; it’s part of the story.